TCA Abu Dhabi & Yas Island Reveal Record-Breaking Visitation Figures for Eid-Al-Fitr 2017
Yas Island, the UAE’s premier entertainment destination has achieved an extraordinarily successful Eid-Al-Fitr festive period with a record-total of 500,000 local visitors and international tourists to the island over the 3 days of Eid, in figures revealed by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) and the island’s many attractions.
As the holy month of Ramadan came to a close, fun-lovers and shopping-fanatics from every corner of the globe, chose to celebrate the start of summer by visiting Yas Island, Abu Dhabi. With easy access to the many leisure attractions, activities and Eid promotions on offer this year, island hotel occupancy rates saw an impressive increase of 11% from last year over the Eid period. The week-long Eid celebrations also saw demand for accommodation across the emirate soar. Many three and four star properties benefitted from average occupancies in excess of 90%, higher than the seasonal average, with occupancy for 5-star city and beach resort properties reaching over 80%, all well above the June 2016 average of 54%. Similar patterns were seen across deluxe and superior hotel apartments, recording occupancy levels in excess of 80% and 90%.
There was no shortage of exciting activities and rewards to be won over the course of the joyful 3-day period, which saw over 1,700 guests savour the gastronomical delights and stunning fireworks at the Yas Marina. Building on the success of the previous year, an unprecedented number of visitors created a splash at Yas Waterworld Abu Dhabi during the same period; while Ferrari World Abu Dhabi achieved a new attendance record of thrill-seekers who enjoyed the UAE’s first-ever Rollercoaster Rally. Additionally, the first 24 hours of Eid saw an unprecedented 250,000 shoppers browse through the sales racks at Yas Mall.
Commenting on Abu Dhabi’s growing appeal for domestic and regional visitors and the contribution Yas Island plays to the emirate’s overall tourism offering, HE Saif Saeed Ghobash, Director General of TCA, Abu Dhabi said: “We are delighted with the success of the 2017 Eid-Al-Fitr celebrations across the emirate which has seen many of our leading hotels achieve near full occupancy as tourists from across the region chose Abu Dhabi as the place to spend their holiday. The wide range of special offers, activities and diverse entertainment across the UAE capital proved extremely popular, with shoppers flocking to enjoy promotions at many of the emirate’s malls, attractions and resorts.”
He added: “Abu Dhabi is strategically positioned as a world-class family-friendly destination offering residents and visitors a rich diversity of tourism, leisure and cultural experiences. With an exciting Abu Dhabi Summer Season and Yas Island’s jam-packed events programme to look forward to, we can expect continued success as the year progresses.”
After welcoming a total of 27 million visitors in 2016, this summer, Yas Island is poised to welcome international tourists from a plethora of countries including Russia, India, China and the GCC, with more visitors from Saudi Arabia expected than any other country in the region.
Commenting on the announcement, Mohammad Al Zaabi, CEO of Miral stated: “I’m completely thrilled with this latest success and incredibly proud of Yas Island’s accomplishments throughout the past 12 months! With every passing year, we strive to raise the bar even higher, by working alongside our valued partners in Abu Dhabi, such as TCA, to continuously set new goals for Yas Island as a globally renowned destination of choice. To our delight, island visitation surpassed all expectations during Eid-Al-Fitr, drawing in a record number of people of all ages and backgrounds. We look forward to welcoming even more people this summer season with the ongoing annual ‘Say Yas’ campaign.”
Last month, Yas Island announced the start of its ongoing Eid-to-Eid spend and win #SayYas campaign. Running from June 24 to September 9, the campaign affords island visitors countless opportunities to win big. Those who spend at least AED 400 anywhere on the island, qualify to win a life-changing grand prize of AED 1 million in cash. Furthermore, shoppers at Yas Mall will be in the running to drive home in a brand-new Tesla model S 90kWh Dual Motor QTST, while thrill-seekers who spend their money at Ferrari World Abu Dhabi or Yas Waterworld Abu Dhabi, could also be lucky winners of daily and weekly prizes worth AED 5,000 and AED 50,000 in cash.
The grand prize draw will be held on September 10, 2017, announcing the winner of the cash prize of AED 1,000,000 and the Tesla car. For more information including the full list of prizes, terms and conditions, as well as details on lucrative accommodation packages for families visiting from abroad, please visit www.sayyas.ae.
Visitors are encouraged to #SayYas on social media to capture and share unforgettable memories of time spent on Yas Island this summer and follow all social channels for even more chances to win outstanding prizes.