Yas Mall breaks both traffic and sales records with its successful 24 hour mega sale
Yas Mall, the leading destination for leisure, entertainment, retail and dining destination located at the heart of Yas Island, witnessed an overwhelming success during the first day of Eid Al Fitr, as visitors flooded the island and mall to benefit from the first ever 24-hour Mega Sale in Abu Dhabi launched by the mall.
The 24 Hour Mega Sale started at Yas Mall on the first day of Eid Al Fitr, as the mall was opened from 10:00am Sunday June 25th - until Monday June 26 10:00am, welcoming hundreds of thousands of shoppers, including tourists from the GCC visiting the UAE for the holidays, and staying at nearby hotels on Yas Island.
Many attractions and retail offerings across the entire Yas Island were open and operating extended hours with promotional offers. Car parks at Yas Mall reached full 100% capacity by 11:30 am and incoming traffic arriving post this had to be diverted to overflow parking across the Island.
Saoud Khoory, General Manager of Yas Mall Confirms: “We are extremely pleased to report a footfall of more than 250,000 visitors was achieved during our 24 Hour Mega Sale, and we are still continuing having a great flow of visitors for the remaining days of the Eid Al Fitr celebration. We have far exceeded the expectations for the first day of Eid and we continue to welcome an increasing number of visitors during this weekend.”
Jesse Vargas, General Manager at Ferrari World Abu Dhabi, commented on the 24H Rollercoaster Rally: “Ferrari World Abu Dhabi was proud to work hand-in-hand with Yas Mall at this very special time of year to give families and friends a place to share the joy of Eid-al Fitr for 24 hours. For the first time in this region, guests had the chance to be part of a never-seen before themed celebration, and enjoy our exceptional rides and attractions all day and all night”.
Vargas added: “With our 24H Rollercoaster Rally, the Park smashed its single-day attendance record, creating thousands of smiles for our guests. We could not be any prouder to be part of this Yas Island celebration, and we look forward to even bigger events in the near future.”
Over 340 stores at Yas Mall remained open extended hours and offered special promotional discounts and offers which were published in a detailed list 3-days prior to the start of the event. This is the first time a mall in the region has published such a detailed list of the upcoming offers to the public in advance of the sale, underlining Yas Mall’s commitment to ensuring a transparent enjoyable and seamless shopping experience to its visitors.
Yas Mall received an outstanding feedback from visitors, as residents and tourists enjoyed the Eid celebrations with lots of entertainment activities the mall hosted while they indulged in their biggest shopping spree. Visitors praised the sales and promotions that were offered as part of the campaign on their social media platforms.
Saoud Khoory, commented: “This is definitely a great moment for us and one of the key milestones we are witnessing this year at Yas Mall. The 24 Hour Mega Sale underpins our commitment to catering to our visitors’ demands and engaging with them on all levels, whether it is through exceptional shopping experiences and offers or social and entertainment activities.”
Many retailers at Yas Mall confirmed they have reached their highest and traffic sales numbers during The 24 Hour Mega Sale, with many of them running out of stock during the event and needing to replenish inventory from their Dubai stores. Other stores had to close their shops temporarily in order to conduct inventory counts and tidy their merchandising.
Saoud added: ‘Our initiative reflects Abu Dhabi’s strong position and commitment as a leisure, shopping and entertainment destination, and as a leading shopping mall in the capital, we look forward to working with the government authorities to welcome more visitors from all over the world to enjoy our world class retail experience.”
Hamdi Kulahcioglu, General Manager of Tryano store in Yas Mall commented: “We are extremely happy about the Yas Mall 24 Hour Mega Sale breaking sales and traffic of 30,000 people visiting Tryano during the 24 hours. For the last week, Tryano witnessed enormous success and we hope to that we continue to keep momentum.”
He continued: “We appreciate the great initiative by Yas Mall and we look for more activities and promotions to drive footfall and increase sales to the store. As Tryano is the luxury store of the mall, we cater to the high-end customers and we believe that through similar events and promotions we can achieve great successes in the future.”
Yas Mall received an incredible feedback on the social media campaign that the mall has launched to support their Mega Sale, as all visitors were extremely happy sharing photographs and comments on their social media channels using the hashtag #YM24Hours. Yas Mall also helped its guests find the best deals buy using the hashtag #YMSmartShopper.
Guests also enjoyed an exceptional host of entertainment options for all the family as Ferrari World Abu Dhabi, Vox Cinemas and Fun Works all opened their doors for 24 hours. For sports fans, there was a life-size human Foosball game in Town Square. To help tourists and residents to reach the mall, Yas Mall provided free shuttle buses to and from all Yas Island hotels, as well as between Ikea and Ace.