In operation since 1949, when Mr. Kihachiro Onitsuka began his athletic footwear company, ASICS entered the United States in 1977. In 1990, ASICS opened the Research Institute of Sports Science in Kobe. Since then many remarkable technological innovations in sports shoes and apparel have stemmed from this unique site where scientists, athletes and coaches work together. Part of the ASICS portfolio, Onitsuka Tiger is a famous name in the world of sports shoes. Legendary Ethiopian runner, AbebeBikila started wearing Onitsuka Tiger shoes in 1957 the first time in his running career he had ever worn shoes convinced by Onitsuka that they would be superior to his barefoot style. The most famous brand of Onitsuka Tiger shoes is the striped Mexico 66 Line, with other vintage style Onitsuka Tiger shoes still on the market.