With four great brands in one destination, Centrepoint represents the Landmark Group's strategy to synergize its core retail concepts, Babyshop, Shoe Mart, Splash, and Lifestyle, under one identity, thereby projecting a single destination shopping experience for the entire family. First launched in Kuwait in 2005, Centrepoint already has 110 stores across UAE, Saudi Arabia, Kuwait, Oman, Bahrain, Qatar, Jordan, Egypt, Libya and Lebanon. Today, it is the largest fashion retailer in the region with over 5 million sq. ft. of shopping space across 10 countries. The most visible benefit of this convergence has been the enhanced design and stimulating shopping experience for consumers. Centrepoint offers the same great value for money in a visually exciting destination for the whole family. It is shaping consumer perceptions, increasing brand worth and fuelling future growth for the group in the mid market retail section. Centrepoint's Yas Mall store is one of the largest stores with 67,000 sq.ft. area with a customer friendly layout aimed at providing an ultimate family shopping experience. Customer oriented facilities like play area, mother's room and a dedicated customer service area.