Francois Nars creative vision, which launched NARS Cosmetics with 12 iconic lipsticks in 1994, inspires self-expression and imaginative artistry through an unexpected, no-rules philosophy of beauty. As one of the most influential image-makers in the world, Mr. Nars signature boundary-pushing approach to makeup manifests from the palette to the product name to the campaign photograph itself continuing to bring high-fashion, high-style, and forward thinking to beauty. With every product, endless opportunities for self-expression: Don't hold back. Be bold. It encourages others to do the same.