M.A.C was established in Toronto when makeup artist and photographer, Frank Toskan and beauty salon owner, Frank Angelo brainstormed a makeup line. Frustrated because of the lack of colours that would shoot well with photography; their aim was to develop a studio line makeup line that would fulfill their professional needs. M.A.C was homegrown in Canada literally. The two entrepreneurs cooked up the cosmetics in their kitchen and sold them from the hair salon. Their first customers: fellow makeup artists, models, photographers then came stylists and editors. With every colour, and every magazine credit, word-of-mouth popularity grew.