The VINCCI brand was established in 1981 to market contemporary fashion accessories, including shoes, bags and belts. The brand is part of the Malaysian based Padini Group, a brand leader involved in the distribution and retail of its own fashion labels through 190 freestanding stores, franchise and consignment counters. The Vincci concept is based on retailing trendy, fashionable and affordable ladies footwear for fashion conscious women. The brand has achieved rapid success throughout West Malaysia due to the variety, quality and frequency of new designs every season. VINCCI prides itself on fast moving fashion with over 15 new styles of shoes and accessories in-store every week. A range of matching handbags and clutches complement each collection, in an array of striking colors and chic creations. The brand appeals to those with a penchant for designer inspired shoes and is created for all ages and nationalities with mass appeal. From trendsetting footwear to must-have handbags, Vincci has all the finishing touches to complete a look.