With its sharp sense of style, independent spirit and a fashion heritage par excellence, Miss Selfridge really is a child of the '60s. Unveiled in 1966 as the new, young fashion department within Selfridges on London's Oxford Street, the brand quickly became renowned for capturing the latest trends and epitomising colourful, fun and fast-moving fashion embodied by qualities such as variety, individuality and originality. And while we've had a lot of fun over the years, we've also worked hard too, always looking for ways to give our customers something a little bit different. We use our vintage expertise to scour the best markets, shops and collectors unique archives from around the world to create individual, fun fashion, always with a Miss Selfridge twist. We go all out to bring contemporary style to self-assured women looking for unique feminine fashions. Because, after all, confident self-expression is the best kind there is.