Known for his charm, wit and perpetual tan, Tommy Bahama embodies the island life. An intrepid traveler he speaks nine languages fluently and flirt in dozens more. Once he caught a 200-pound yellow-fin using only a coconut shell, some broken glasses and the drawstring from his swim trunks. The legendary Tommy Bahama is just that: A legend, the personification of an idyllic life. Inspired by the refined, unhurried attitude of coastal life, our founders created the character to define the very essence of our brand. Even today, we let fictional namesake's debonair lifestyle guide almost every decision. To this day, important decisions are influenced by asking, What would Tommy Bahama do?