The Kooples brings chic back to the streets, dressing couples in a fresh, vintage look. The Kooples is a ready-to-wear French, founded in 2008. Its creators, Alexander, Laurent and Raphael Elisha, son of Tony and Georgette Elisha started the Comptoir des cotonniers. The Kooples has a premium positioning, which it defines as the "top of the range accessible" and is aimed at young, affluent and connected. It is noted for its rock, hip and dandy style. The Kooples is also distinguished by its concept: the dress couple. Hence its name, which comes from the English pronunciation of the word "couples". The clothes are mixed and androgynous, often from the male wardrobe.