Sacoor Brothers was founded in 1989 at number 127, Rua Pascoal de Melo, Lisbon. Sacoor began by selling very affordable articles, for men and women, on its single selling point. The following year, 1990, Sacoor Brothers opened its second store at Rua Pedro Nunes, also in Lisbon, which was followed by the first store in a shopping center, in 1997. Colombo was the chosen shopping center and it brought instant success, enabling the brand to achieve a sales volume never seen since it was created, when the stock for six months was sold in just two weeks! Sacoor Brothers won greater visibility due to its presence in a large commercial space, allowing the brand to become widely recognizable. Since 2000, expansion never stopped for Sacoor, as the brand opened new stores across the country.