GANT is a premium lifestyle brand, with an American sportswear heritage, offering contemporary high quality casual wear with a European touch that is colourful, crisp and elegant. The company's values are based on its authentic American East Coast heritage, dating back to its inception in New Haven, CT, USA in 1949.GANT has recently revitalized its branding by both looking to Europe and updating influences drawn from its own American East Coast heritage and Ivy League roots. This focus has led to the relaunch of the heritage-inspired GANT Rugger collection in 2010.Today GANT enjoys a global presence in over 60 countries, with over 700 stores and 4,000 selected premium retailers. The collections comprise clothes for men, women and kids. In addition, watches, footwear, eyewear, fragrance, underwear and home furnishings are licensed under the GANT brand.