Bershka was created in 1998 as a new brand of the Spanish group Inditex, with a new retail format that responds to the demands of a sector of young people who are interested in and highly aware of new trends. Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, has consolidated its brand image in 100 shops. Today, 15 years on, the chain has over 910 shops in more than 64 countries, with sales representing 10% of the total revenue of the group. Bershka has a sales area of over 338,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the shops. The Target Bershka's public is characterized by adventurous young people, who are aware of the latest trends and are interested in music, social networks and new technologies. The Concept Bershka shops are distinguished throughout the world by their strategic location and well-detailed architecture. The establishments are converted into spacious trend-setting showcases with a carefully thought through image extending from the windows to the arrangement of the goods inside.