Simonetta children clothing, was founded in the first half of the 1950s by Maria Bianca Mazzarini Stronati who decided to open a small dressmaker's shop for children in Jesi, a small medieval town in the Marche region, Italy. The refined elegance of the materials used, the detailing of the tiny clothes, the perfect wearability and comfort and the strong innovative design have been the distinguishing elements since the beginning of production. Maria Bianca named this exclusive line of clothes after one of her two daughters: Simonetta. With the help of her three young children, Roberto, Simonetta and Valeria, the small workshop evolved until it became an industrial reality in 1981: Simonetta S.p.A. In the 1990s the Simonetta brand expanded its foreign market and became an international point of reference for style and elegance in children's fashion.