All over the world PHILIPP PLEIN is known for its contemporary and cosmopolitan luxury. The brand's stores are exclusively located at the very best positions and show a dynamic store concept that reflect the iconic style of PHILIPP PLEIN in every single detail. As many times before already, PHILIPP PLEIN stores have been realized in close collaboration with Milan's Aquili Alberg architectural firm. Each individual decorative touch has been chosen exclusively in order to enhance the brand's image and creativity. Transgressive, extreme, but always very captivating, the store completes the idea of the New luxury, as Designer Philipp Plein calls it.