The Scotch & Soda label was founded in 1985 in the heart of Amsterdam. The brand started with a casual line of menswear, followed by a women's wear line before adding their first Scotch & Soda boys wear collection, Scotch Shrunk. The boys collection is an exact replica of the menswear line, the only difference being it is sized for children instead of adults, hence the nick name: Shrunk in Amsterdam. The Scotch & Soda Boy's collection has the typical Scotch & Soda character: No frills, no fuss and includes pieces such as t-shirts, shirts, trousers, jeans, coats, jackets, cardigans, jumpers, sweat shirts and even accessories. In January 2011, Scotch & Soda introduced their girls wear line, Scotch R'Belle. The collection has the same laid back feel as the Scotch Shrunk boys but with more sophistication and femininity. The product mix is similar to that of Scotch Shrunk. Scotch & Soda Kids clothing has created a DNA that is sought after worldwide and is perfect for kids who like a little bit of individuality in their wardrobe.