Kids today don't want to be as cool as adults. They want to be cool on their own terms; active, strong-willed and free to explore a world of adventure. That's why Diesel Kids has its own unique identity. At Diesel Kids, jeans symbolize the perfect childhood where a bit of wear and tear is not only expected, but desired. The clothing combines resilience and comfort with great design, using forms and colors inspired by the imaginary world of kids. Pirates, space warriors, punks and hip hop crews are just some of the styles that have made it into the mix. As with Diesel's adult lines, there is an accent on innovation in fabrics and styling. It was inspired by Diesel founder Renzo Rosso's own kids, designed to meet high standards right from the very beginning.