Desigual is characterized by its distinctive, optimistic, and colorful designs. The brand began operations in 1984 with La Vida Es Chula as its slogan. This phrase is enshrined in the brand's DNA and the values it reflects. It's a manifesto that describes how to face the world each day and is reflected in a fun, fresh and original way of dressing in clothes made with a passion. Desigual Kids is a part of the same radically happy criteria as the rest of the brand, but upping the color and graphical elements. The result is comfortable & stylish clothing. The Kids collection is diverse and caters to teenagers tastes as well. For Desigual Baby the tag line reads born to be free. It comprises of a set of fun products for babies from 3 to 24 months. Unusual colors and bold print combinations for small designs which are big on style reflect the free attitude of Desigual. Desigual is currently present in 109 countries with over 425 retail stores, 11,000 multi-brand stores, 2500 corner concessions in department stores and online stores in 20 countries.