Emax is the largest electronics retail chain in the Middle East, and an integral part of Landmark Group the iconic retail conglomerate founded in 1973 that houses highly successful retail concepts such as Babyshop, Shoe Mart, Home Centre, Splash, Lifestyle and Max. Emax currently has over 56 stores across the UAE, Saudi Arabia, Oman, Qatar and Bahrain. Since the opening of the first Emax store in 2006, the brand has grown to become the number one electronics retailer in the UAE. It has been named a UAE Superbrand for 2011, 2012 & 2013 and is credited for pioneering the Big Box concept, offering customers a one-stop-shop for excellence in customer care, convenience, product offering and retail distinction. Emax represents over 800 brands, with over 100,000 products across 20 plus categories, accompanied by unparalleled service and competitive value, Emax is a one-stop-shop for all electronics needs. Emax stores are planned very carefully to ensure that the store design enables ultimate technology convergence. The ambience of the store is always vibrant and youthful with each outlet showcasing the collection in an environment that is fun and easy-to-shop in.