The Toy Store concept was created by Peter Bracken in 2004. The idea was to create an environment dedicated to traditional toy retailing which was innovative, fun and an exciting shopping experience for everyone. The concept has developed over the past 10 years as The Toy Store has grown throughout the GCC region, securing prime locations. Demonstrations, competitions, race tracks are but a few of the exiting advantages of our stores, allowing children the opportunity to touch and play in the store, whilst enjoying a fun atmosphere with lots of excitement. In all our stores we set and ensure the highest quality standards, offering products ranging from pocket-money toys to highly exclusive gifts. Our unique experience offers something for everyone, whether they are newborn or simply a child at heart. Our friendly and professional team, the magical ambience of the store and availability of the very best selection of toys guarantees that The Toy Store will always exceed your expectations.