The Versace myth is what makes the Versace name world famous. It is centered on the idea of a world of fashion, glamour and sexiness. The myth dates back to 1978, when the brand was created by the founder, Gianni Versace. Gianni Versace was essentially the architect of modern fashion's place in popular culture. He redefined what a fashion house was by combining fashion with rock'n'roll, art, celebrity, theatre and ballet. The Versace Group has its own branded luxury stores worldwide. These are created to provide the perfect environment in which to showcase the Versace collections.